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Becoming a SIF is a communications opportunity
As my personal situation takes me on the route to becoming a SIF, not a Structural Integrity Field (for the Star Trek fans) but a single income family, it strikes me how much of a communications...
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Marketing services should have acquired advertising
I’m slowly coming to the firm conclusion that marketing services (and all that it comprises) should have acquired advertising – and not the other way around which is what seems to have happened in the...
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Treating creatives like adults
For far too long this industry has treated creatives like the goose that lays the golden egg – a mysterious creature that must be locked away, waited on hand and foot, and generally treated like a...
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BDW Making Digital Work – Day 2, Afternoon
The afternoon session kicked off with Scott Prindle (@prindlescott) VP Creative technology at CP&B giving us real insight into the development of technology within the agency and the appearance...
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Digital strategy is dead – Long live digital strategy
Today I participated in a Mirren Business Development session run by Brent Hodgins and one of the most interesting things he mentioned reminded me of the keynote from the BDW workshop I attended last...
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Learning to walk – by the book
The major challenge affecting agencies today is how to keep up with technology as it explodes in the communications landscape around us – never before in the history of the business have so many...
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My Job is about Change – Agitating & Activating
Depending on who I’m talking to, I find it very hard to describe what I do – a lot of the time I talk about ‘digital strategy‘ but I know that if I find it difficult to explain, that probably means...
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Leading By Example – Socially
This post is part of the #UsBlogs weekly theme: Social Media in C-Suite If social media is about changing the world and the way that we do business, then how it is adopted, accepted and used by members...
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Media + Advertising = Strategy & Execution Success
As the battle heats up in the advertising business and the friction between agencies, even those who are meant to be sister companies, grows even more severe the challenge laid out by Govindarajan and...
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Why content marketing will be hard for agencies
One of the major changes in online marketing for 2012 will be the rise of content. A brand’s content strategy will be a key weapon in breaking through the clutter of ‘old school’ advertising,...
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Why you don’t need a digital strategy, but you need an HR strategy
What’s the point in having a different strategy for your digital world than the rest of it? Does your brand offer different products and services online than off? Are your consumers split into those...
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